York St. Creative Agency — Dublin

Boring
is the
enemy.

We build audiences that actually care — for organisations, brands, artists and communities with real stories worth following.

Tell Us What You're Building See How It Works
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Content Production
Social Strategy
Community Building
Artist Content
Live Venue Social
Monthly Shoot Days
Release Campaigns
Tour Content
Creative Direction
Content Production
Social Strategy
Community Building
Artist Content
Live Venue Social
Monthly Shoot Days
Release Campaigns
Tour Content
Creative Direction

Who We Are

York St is the
agency built
around people,
not platforms.

We're a small team of storytellers and content producers who believe every organisation, artist and community has a world worth building around them.

We believe content shouldn't just be posted. It should be lived in.

Too many brands listen to what audiences say is cool. We help brands show audiences why what they're doing already is.

That's the difference between chasing attention and earning it.

We Are Storytellers.

We've spent years inside artist and label teams, learning what actually turns a stranger into a fan. We don't guess at what works. We've lived it.

We Are Community Builders.

Followers are easy. Belonging is hard. We build the kind of community that shows up, again and again, because they feel like part of something.

We Are People-First.

Every brand we work with has a real story. We're here to find it, shape it, and bring people into it — without losing what made it real.

York St at work
York St. in the field

Who's Behind It

Cameron Rooney, Founder
Cameron Rooney

York St was founded by Cameron Rooney, who's spent years inside the social and content side of music, podcasts and entertainment — building strategy, growing audiences, and figuring out what actually makes people stop scrolling and start paying attention.

That experience is what York St is built on: a genuine understanding of how audiences form, why communities stick around, and what separates content people scroll past from content people share.

We bring that same thinking to every brand we work with — whether you're in music, hospitality, media or building a community from scratch.

Why It Matters.

Most agencies can post on a schedule. Far fewer understand why an audience actually decides to care. That distinction is the whole job, and it's the one we've spent years learning properly.

The Receipts

0
Organic views delivered across a podcast portfolio, in a 6-month campaign
No. 1
Irish podcast charts on launch, for a brand new show in the same portfolio
Sold Out
First live show for a new artist launch, off the back of just 2 singles released
0
Follower growth delivered for that same artist launch, in under 90 days

What We Do

Built To Grow
Audiences. Not
Just Feeds.

Most agencies can post on a schedule. We're focused on the harder part — getting people to actually care.

01
Content Production

Content people actually stop for. Shot, edited and built to earn attention in a feed that's fighting for it.

02
Social Management

A presence that runs itself. We handle the day-to-day so your audience always has a reason to stay engaged.

03
Artist & Venue Content

Moments turned into momentum. We capture the energy of what you do and turn it into content that builds your following long after the moment's over.

04
Strategy & Reporting

Always know what's working. Clear strategy and honest reporting — no guessing whether it's paying off.

05
Community Building

We don't just grow followers. We build communities that show up.

06
Creative Direction

A brand people recognise instantly. Visual identity and voice that's unmistakably yours, not a template.

Most agencies post content.
We build the audience that actually wants it.

Who We Work With

For brands that have
something worth following.

Brands & Hospitality

Independent brands, restaurants and venues with a story worth telling

Organisations

Community programmes, charities and nonprofits with impact to share

Podcasts & Media

Podcasters and media brands building an audience from the ground up

Music & Culture

Venues, artists, labels and managers across Ireland and the UK

How It Works

Simple Process.
Serious Results.

Step 01
Get In Touch

Drop us an email. We'll set up a call to understand what you need and whether we're the right fit.

Step 02
We Agree A Scope

Clear proposal, deliverables, platforms, pricing. No vague retainers, no hidden extras.

Step 03
We Get To Work

Monthly shoot day, content produced and scheduled, community managed. Report at month end.

Step 04
We Grow Together

Monthly rolling. Stay because it's working, not because you're locked in.

Ready To Be
Worth Following?

We only take on a few clients at a time, so if this sounds like you, don't wait.

info@yorkstcreativeagency.com Let's Talk Audience